DETOXDENIM REINVENTED

DETOXDENIM REINVENTED

HYBRID BLOCKCHAIN & TRACER TECHNOLOGY

Deine Denim enthält einen QR-Code, mit dem du Zugang zu seiner Aware™ Virtual ID erhältst. Dieser digitale Produktpass ermöglicht dir mit einem einfachen Scan, die Herkunft und Verarbeitung deines Denims genau nachzuvollziehen. Was steckt dahinter? Um den physischen Produktionsprozess digital zu dokumentieren, arbeiten wir mit eng mit unseren Lieferanten und AWARE™ zusammen. Angefangen mit den Originalzertifikaten, die in die öffentliche Blockchain hochgeladen werden, fügt jeder Produzent seine Spezifikationen als Datenblock hinzu. Validiert werden diese durch digitale Tokens. So erhält jeder unserer recycelten DetoxDenim Styles eine eigene virtuelle Lieferkette, einen digitalen Zwilling seines physischen Herstellungsprozesses.

WE TRACE FOR MORE TRANSPARENCY


The fibers used in the production process contain tracer particles. These invisible markers not only connect the physical product flow to the virtual blockchain, ultimately they also allow us to validate the genuine recycled input in the final product. Or put simply: when it says “made from recycled cotton” we’re sure it's made from recycled cotton. Therefore the tracing with AWARE™ adds transparency and helps you make a better decision.

OUR STYLES ARE MADE FROM

100% recycled cotton


80% pre- and 20% post-consumer waste. By reusing cotton, we avoid the carbon emissions, land use, energy and water consumption needed to cultivate virigin cotton and breathe new life into a valuable ressource.

And for good reason: Although predicted to increase, in 2021 recycled cotton still only represented ca. 1% of the global cotton market. (Preferred Fiber & Materials Market Report, Textile Exchange, October 2022).

FAQ

The tracer is made from ceramics and is approved as a chemical input for organic materials and is tested as non-toxic, free of harmful chemicals and safe for human use. They withstand all known wet processes have have no impact on the fiber or the final product.

Your Jeans‘ fabric - the Denim - is 100% recycled, made from 80% pre-consumer & 20 % post consumer waste. I.e. the actual Denim is produced with zero virgin cotton.

How about the details?
Even here we work with recycled options where applicable: sewing thread, inner label, size label and zipper tape.

What’s left:
Our vegan patches aren't made with leather but Jacron (80% FSC-paper, 20% PU). Zippers are made from metal, button & rivets from stainless steel - without recycled content.

DETOXDENIM
REINVENTED


TRACEABLE STYLES MADE FROM 100% RECYCLED COTTON 

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