With DetoxDenim, we took on the challenge of detoxing every step in the production of a pair of jeans.
It starts with organic cotton grown without synthetic pesticides, continues with dyeing and washing processes free from harmful chemicals, and ends with bleaching that avoids toxic chlorine.
TENCEL™ Lyocell fibers, derived from the renewable raw material wood, are a more sustainable alternative to conventional fibers.
Their production is particularly eco-friendly thanks to a closed-loop process in which the solvents are reused.
TENCEL™ is a trademark of Lenzing AG.
Long-term studies from organic farms have shown that organic cotton farming produces 18% fewer greenhouse gas emissions than conventional systems.
Because organic agriculture focuses on soil health and biodiversity, the soils are generally healthier and more resilient to climate change.
Source: Textile Exchange, 2021
