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THE STORY BEHIND DETOX DENIM
Our more environmentally friendly answer to the environmentally harmful production of conventional denim.
Since 2018, we’ve been designing denim styles made with less water and without harmful chemicals.
Learn more about our production philosophy, collection and material updates, and the MENDED repair service that makes your denim even more durable.
What's New
BAARELL Comfortable fit with high waist and barrel cut
TAANA Oversized fit with adjustable waistband
FIND YOUR FIT
MOM
High waistband, loose fit at the hips and thighs, tapered leg.
WIDE
Wide cut and loose leg for a casual feel.
SKINNY
Close fit from the waist to the ankles.
Slim
Slim fit, but not as tight as skinny.
Baggy
Wide cut, sits low on the hips.
Straight
Straight cut from the hip to the ankle.
Flared
Slim at the waist, wide flared leg in retro style.
Bootcut
Narrow at the thighs, slightly flared at the leg.
Stretch Level
non-stretch
No stretch, 12–13 oz, classic vintage look with authentic denim texture.
Comfort Stretch
Medium stretch (15–20%), 12–13 oz, combines authentic denim look with light comfort.
X-Stretch
High stretch (40–50%), 12 oz, offers maximum flexibility, retains its shape, and is long-lasting.
Materials
With REFIBRA™ technology, we recycle cotton waste, blend it with wood pulp, and produce TENCEL™ Lyocell fibres. This innovative process reduces waste and creates high-quality, more sustainable fabrics.
Organic cotton causes 18% fewer emissions, protects the soil, and promotes biodiversity. It is healthier, more resilient, and a step towards a more sustainable future.
Recycled cotton saves water and reduces waste. This more resource-efficient process transforms textile remnants into new materials that are both stylish and more sustainable.
Our denim with a yellow selvedge is GOTS-approved, made from organic cotton, and woven on vintage looms. This process creates a uniquely textured, authentic surface highlighted by the distinctive yellow selvedge.
production
Supplier locations:
Turkiye
TUNISIA
Learn more about our production
When producing conventional jeans, large amounts of water are used during dyeing and washing, and the wastewater is often contaminated with harmful chemicals. → We work with GOTS-approved partners who use less water and no hazardous chemicals in their production processes.
In conventional production, bleaching involves the use of chemicals that are hazardous to health – often under unacceptable working conditions. → Instead of toxic chlorine and harmful potassium permanganate, we use modern techniques such as laser or ozone treatment.
Our Heritage: Replacing conventional cotton with organic cotton
Organic cotton is cultivated on healthier soils, promotes biodiversity, and is grown without synthetic pesticides. → For virgin fibres, we use exclusively certified organic cotton.
To keep the carbon footprint of our products as low as possible, we are continuously evolving – and have found a valuable ally: recycled cotton.
Recycled cotton has a lower climate impact than new cotton. We give existing materials a new purpose: instead of growing and processing new cotton, recycling requires less energy. In addition, recycled cotton has a lower impact on other resources such as water and agricultural land.
We use two types of recycled cotton: post-consumer recycled cotton – fibres from products that have already been in circulation – and pre-consumer recycled cotton, for example from cutting scraps and other by-products of production.
Our skin is our largest organ. When we sweat, we not only release toxins through our skin – it can also absorb substances. That’s why we should be mindful of which textiles we allow to touch our skin.
Chemicals in themselves are not the problem – they are everywhere around us. It becomes critical when harmful, avoidable chemicals are used and handled irresponsibly: Did you know that the production of conventional jeans still uses various harmful chemicals? Some substances, such as certain heavy metals, are used to make cheap dyes colourfast.
Normally, our skin barrier protects us. But as a pyjama test has shown, chemical substances can enter the bloodstream through connective tissue when we sweat, and even reach the cells of our organs.
→ In producing our denims, we use only toxicologically tested GOTS-approved chemicals. For you, that means one less thing to worry about.
Have you ever wondered where our jeans come from? Our denim suppliers are based in two locations: Tunisia and Turkey. Here you can find more information about them:
DENIM VILLAGE / SUGLOBAL TEKSTIL
Our producer Denim Village manufactures our jeans and denim shorts in Turkey. Only GOTS-approved chemicals are used. In addition, Denim Village relies on modern techniques to reduce water consumption during production.
DENIM AUTHORITY S.A.
One of our denim specialists is Denim Authority from Tunisia. Instead of toxic chlorine and potassium permanganate, only GOTS-approved and toxicologically tested chemicals are used for all denims.
From Spring 2025, Strom, Komonteks, and Santuk Tekstil will join our network.
Responsibility
Our denims stand for quality and responsibility – underlined by recognised certifications that demonstrate our commitment to more sustainable products and transparency.
GOTS
With 23% GOTS-approved denim products, we focus on a more environmentally friendly processing of organically grown natural fibres.
GRS
46% of our denim styles are made from GRS-certified materials. This certification guarantees the use of recycled fibres and promotes a more sustainable circular economy.
Bestseller
Starterpack
Few things are as timeless as the combo of denim and a T-shirt – an absolute must-have for any more sustainable wardrobe, and one of our bestsellers!
