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Let us introduce: DETOXDENIM. Since 2018 it has been our answer to conventionaldenim production. Rethinking denim from fiber to finish - designed to last, made withoutsynthetic pesticides, produced without harsh chemicals.
WHAT IS IN DETOXDENIM?
SAXCELL® LYOCELL
A pioneering fiber: 30% recycled cotton waste, 70% FSC-certified wood pulp, virgin-grade quality.
ORGANIC COTTON
Cotton grown without synthetic pesticides, protecting soil health and biodiversity.
RECYCLED COTTON
Recycled pre- and post-consumer waste, diverting from landfill and reducing reliance on virgin cotton.
TENCEL™ × REFIBRA™
Wood-derived fiber made from controlled or certified sources in a closed loop process
ORGANIC COTTON
Cotton grown without synthetic pesticides, protecting soil health and biodiversity.
RECYCLED COTTON
Recycled pre- and post-consumer waste, diverting from landfill and reducing reliance on virgin cotton.
TENCEL™ × REFIBRA™
Wood-derived fiber made from controlled or certified sources in a closed loop process
SAXCELL® LYOCELL
A pioneering fiber: 30% recycled cotton waste, 70% FSC-certified wood pulp, virgin-grade quality.
This is what detoxdenim feels like
THREE STRETCH LEVELS
Our DETOXDENIM comes in three stretch levels, determined by the materials and amount of elastane.
1. NON-STRETCH
No stretch. A fabric that looks, feels, and sounds like classic denim.
2. COMFORT STRETCH
Medium stretch. An authentic denim look with a touch of freedom of movement.
3. X-STRETCH
High stretch. A fabric that offers maximum flexibility while still holding its shape.
THREE STRETCH LEVELS
Our DETOXDENIM comes in three stretch levels, determined by the materials and amount of elastane.
1. NON-STRETCH
No stretch. A fabric that looks, feels, and sounds like classic denim.
2. COMFORT STRETCH
Medium stretch. An authentic denim look with a touch of freedom of movement.
3. X-STRETCH
High stretch. A fabric that offers maximum flexibility while still holding its shape.
This is how detoxdenim is made
DESIGN AND MATERIALS
DETOXDENIM begins with intentional design: timeless styles, made with high-quality and innovative materials.
STRICT PRODUCTION STANDARDS
No chlorine bleaching, and a focus on ozone and laser technology to reduce chemical use and impact on workers.
FINISHED WITH CARE
Treated with GOTS-approved softeners for stretch and resilience without harsh chemicals.
MADE TO LAST
Denim made to be loved for years. Wear it. Repair it with MENDED. Resell it. Recycle it. Keep it in the loop.
DESIGN AND MATERIALS
DETOXDENIM begins with intentional design: timeless styles, made with high-quality and innovative materials.
STRICT PRODUCTION STANDARDS
No chlorine bleaching, and a focus on ozone and laser technology to reduce chemical use and impact on workers.
FINISHED WITH CARE
Treated with GOTS-approved softeners for stretch and resilience without harsh chemicals.
MADE TO LAST
Denim made to be loved for years. Wear it. Repair it with MENDED. Resell it. Recycle it. Keep it in the loop.
THIS IS HOW OUR JEANS ARE CERTIFIED
GOTS
In 2025 23% of our denim is GOTS-certified (Control Union, GOTS21304) – made from organic fibers per the Global Organic Textile Standard.
GRS
In 2025 46% of our denim styles are GRS-certified (Control Union, CU-1085700) – tracked from recycling facility to final product.
OCS
OCS verifies the organic fiber content and its traceability throughout the supply chain (from 5% for OCS Blended).
RCS
RCS verifies the recycled content and its traceability throughout the supply chain (from 5% for RCS Blended).
GOTS
In 2025 23% of our denim is GOTS-certified (Control Union, GOTS21304) – made from organic fibers per the Global Organic Textile Standard.
GRS
In 2025 46% of our denim styles are GRS-certified (Control Union, CU-1085700) – tracked from recycling facility to final product.
OCS
OCS verifies the organic fiber content and its traceability throughout the supply chain (from 5% for OCS Blended).
RCS
RCS verifies the recycled content and its traceability throughout the supply chain (from 5% for RCS Blended).
