| DETOXDENIM | TRADITIONAL DENIM PRODUCTION | |
|---|---|---|
| Washing | Ozone technology cuts water waste and harmful substances | Stone-washing wastes water |
| Processing | Laser technology protects the environment and workers | Toxic chlorine bleaching |
| Finishing | GOTS-approved treatments for safe, comfortable denim | Harsh chemical softeners |
| Materials | Organic and recycled cotton, linen and hemp, and innovative materials | Conventional cotton grown with pesticides |
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Our answer to conventional denim's toxic production. Without harmful chemicals or pesticides.
WHAT IS IN DETOXDENIM?
ORGANIC COTTON
Cotton grown without synthetic pesticides, protecting soil health and biodiversity.
RECYCLED COTTON
Recycled pre- and post-consumer waste, diverting from landfill and reducing reliance on virgin cotton.
TENCEL™ x REFIBRA™
Closed-loop production turns cotton textile waste and wood pulp into high-performance fibers
SAXCELL® LYOCELL
A pioneering fiber: 30% recycled cotton waste, 70% FSC-certified wood pulp, virgin-grade quality.
ORGANIC COTTON
Cotton grown without synthetic pesticides, protecting soil health and biodiversity.
RECYCLED COTTON
Recycled pre- and post-consumer waste, diverting from landfill and reducing reliance on virgin cotton.
TENCEL™ x REFIBRA™
Closed-loop production turns cotton textile waste and wood pulp into high-performance fibers.
SAXCELL® LYOCELL
A pioneering fiber: 30% recycled cotton waste, 70% FSC-certified wood pulp, virgin-grade quality.
Certifications
GOTS
With 23% GOTS-approved denim products, we’re focusing on more environmentally friendly processing of organically produced natural fibers.
GRS
46% of our denim styles are made from GRS-certified materials. This certification guarantees the use of recycled fibers and supports a more sustainable circular economy.
OCS
Ensures that textiles contain at least 5% certified organic fibers — even in blended fabrics. For real organic transparency.
RCS
Confirms genuine recycled content in materials, including full supply-chain traceability.
GOTS
With 23% GOTS-approved denim products, we’re focusing on more environmentally friendly processing of organically produced natural fibers.
GRS
46% of our denim styles are made from GRS-certified materials. This certification guarantees the use of recycled fibers and supports a more sustainable circular economy.
OCS
Ensures that textiles contain at least 5% certified organic fibers — even in blended fabrics. For real organic transparency.
RCS
Confirms genuine recycled content in materials, including full supply-chain traceability.
HOW WE DO DENIM DIFFERENTLY
*Based on widely used conventional denim production methods. Results may vary depending on manufacturer and process.
| DETOXDENIM | TRADITIONAL DENIM PRODUCTION | |
|---|---|---|
| Washing | Ozone technology cuts water waste and harmful substances | Stone-washing wastes water |
| Processing | Laser technology protects the environment and workers | Toxic chlorine bleaching |
| Finishing | GOTS-approved treatments for safe, comfortable denim | Harsh chemical softeners |
| Materials | Organic and recycled cotton, linen and hemp, and innovative materials | Conventional cotton grown with pesticides |
*Based on widely used conventional denim production methods. Results may vary depending on manufacturer and process.
How is DetoxDenim made?
CIRCULARITY STARTS WITH DESIGN
DetoxDenim begins with thoughtful design: timeless styles and high-quality materials.
CLEANER PRODUCTION
Ozone and laser tech replace stone-washing and toxic bleaching, reducing water and chemical use.
FINISHED WITH CARE
Treated with GOTS-approved softeners for stretch, comfort, and resilience that lasts.
MADE TO LAST
The result is denim made to be loved for years. Wear it longer and repair it when needed
CIRCULARITY STARTS WITH DESIGN
DetoxDenim begins with thoughtful design: timeless styles and high-quality materials.
CLEANER PRODUCTION
Ozone and laser tech replace stone-washing and toxic bleaching, reducing water and chemical use.
FINISHED WITH CARE
Treated with GOTS-approved softeners for stretch, comfort, and resilience that lasts.
MADE TO LAST
The result is denim made to be loved for years. Wear it longer and repair it when needed.
What does DetoxDenim feel like?
THREE STRETCH LEVELS
Our DetoxDenims come in three stretch levels. All sustainably produced, free from harmful chemicals, and made for true comfort.
1. NON-STRETCH
No stretch. A fabric that looks, feels, and sounds like classic denim.
2. COMFORT STRETCH
Medium stretch. An authentic denim look with a touch of freedom of movement.
3. X-STRETCH
High stretch. A fabric that offers maximum flexibility while still holding its shape.
THREE STRETCH LEVELS
Our DetoxDenims come in three stretch levels. All sustainably produced, free from harmful chemicals, and made for true comfort.
1. NON-STRETCH
No stretch. A fabric that looks, feels, and sounds like classic denim.
2. COMFORT STRETCH
Medium stretch. An authentic denim look with a touch of freedom of movement.
3. X-STRETCH
High stretch. A fabric that offers maximum flexibility while still holding its shape.
