FASHION, WE HAVE A PROBLEM
The fashion industry destroys a lot. The greatest of its victims: our planet - and thus our future. Overproduction at full speed, a vicious circle that is creating an ever-growing mountain of waste. This is ecological madness - and it throws us into the abyss.
FASHION IS TRASH
We work every day to protect our planet and we have been eco and fair for 13 years. But no matter how ecological or fair we produce something, resources are consumed. And: 88% of all garments end up on a pile of garbage.
Eco and fair is not enough. Sustainability means not putting the present before the future. But how is that possible?
„We have to radically rethink fashion.
If we do not, we will perish perfectly styled.
What if trash was not only the problem,
but also the solution?“