With DetoxDenim, we took on the challenge of detoxing every step in the production of a pair of jeans.
It starts with organic cotton grown without synthetic pesticides, continues with dyeing and washing processes free from harmful chemicals, and ends with bleaching that avoids toxic chlorine.
Ever wondered where our jeans come from?
One of our denim specialists is Denim Authority from Tunisia. Instead of using toxic chlorine or potassium permanganate, all our denims are treated exclusively with GOTS-certified and toxicologically tested chemicals.
One of our denim specialists is Denim Authority from Tunisia. Instead of using toxic chlorine or potassium permanganate, all our denims are treated exclusively with GOTS-certified and toxicologically tested chemicals.
Long-term studies from organic farms have shown that organic cotton farming produces 18% fewer greenhouse gas emissions than conventional systems.
Because organic agriculture focuses on soil health and biodiversity, the soils are generally healthier and more resilient to climate change.
Source: Textile Exchange, 2021