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THE STORY BEHIND DETOXDENIM
Our more environmentally friendly answer to the environmentally harmful production of conventional denim.
Since 2018, we have been designing denim styles made with less water and without harmful chemicals.
Learn more about our production philosophy, collection and material updates, and the MENDED repair service that makes your denim last even longer.
What's New
AARY New straight-leg denim style made from 100% organic cotton
AASHTON Denim jacket with corduroy collar made from recycled cotton
FIND YOUR FIT
TAPERED
Relaxed fit at the top, tapering towards the ankle.
STRAIGHT
Straight cut from hip to ankle.
SLIM
Slim cut without being too tight.
BAGGY
Wide cut, sits low on the hips.
STretch Level
non-stretch
No stretch, 12-13 oz, classic vintage look with authentic denim texture.
Comfort Stretch
Medium elasticity (15-20%), 12-13 oz, combines an authentic denim look with lightweight comfort.
X-Stretch
High elasticity (40-50%), 12 oz, offers maximum flexibility, retains its shape and is durable.
Materials
With REFIBRA™ technology, we recycle cotton waste, blend it with wood pulp, and produce TENCEL™ Lyocell fibres. This innovative process reduces waste and creates high-quality, more sustainable fabrics.
Organic cotton causes 18% fewer emissions, protects the soil, and promotes biodiversity. It is healthier, more resilient, and a step towards a more sustainable future.
Recycled cotton saves water and reduces waste. This more resource-efficient process transforms textile remnants into new materials that are both stylish and more sustainable.
Our denim with a yellow selvedge is GOTS-approved, made from organic cotton, and woven on vintage looms. This process creates a uniquely textured, authentic surface highlighted by the distinctive yellow selvedge.
Production
Supplier Locations:
Turkiye
Tunesia
Responsibility
Our denims stand for quality and responsibility – underlined by recognised certifications that demonstrate our commitment to more sustainable products and transparency.
GOTS
With 23% GOTS-approved denim products, we focus on a more environmentally friendly processing of organically grown natural fibres.
GRS
46 % de nos modèles denim sont fabriqués à partir de matériaux certifiés GRS. Cette certification garantit l’utilisation de fibres recyclées et favorise une économie circulaire plus durable.
Bestseller
Starterpack
Few things are as timeless as the combo of denim and a T-shirt – an absolute must-have for any more sustainable wardrobe, and one of our bestsellers!
