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Never the Expected
Since 2018, we've been questioning the expected - rethinking denim from the fibers behind it to the way it's made, worn and loved for longer.
In our new campaign, model, actress and singer Cara Delevingne steps into the fictive DETOXDENIM Lab to uncover what lies beyond the expected. Unconventional and unapologetically herself, she's the perfect partner for a denim story shaped by curiosity, change and challenging familiar ideas.
TENCEL™
+6 Colors
“Clothing is a way to express yourself.
There are no rules.”
Cara Delevingne
“Clothing is a
way to express yourself.
There are no rules.”
Cara Delevingne
TENCEL™
+8 Colors
TENCEL™
+2 Colors
3 for -10%
+6 Colors
3 for -10%
+6 Colors
5 for -15%
+2 Colors
5 for -15%
+2 Colors
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