With DetoxDenim, we took on the challenge of detoxing every step in the production of a pair of jeans.
It starts with organic cotton grown without synthetic pesticides, continues with dyeing and washing processes free from harmful chemicals, and ends with bleaching that avoids toxic chlorine.
When it comes to cotton, recycled cotton is a true minimalist.
Not only does it help keep textile waste out of landfills compared to virgin cotton, but it also requires little to no water during the recycling process.*
*Source: MIT Sloan School of Management – Strategies for Sustainable Business, 2016
Hemp is a natural fiber known for its durability and breathability.
It requires significantly less water to grow and can be cultivated without synthetic pesticides, making it an efficient raw material.
With its slightly textured feel and natural strength, hemp is ideal for both woven and knitted fabrics — offering a long-lasting and comfortable alternative for a variety of styles.
No stretch. 12–13 oz heavy. A fabric that sounds like classic denim and feels just the same. With an authentic structure reminiscent of vintage jeans.
This quality is made for everyone seeking the original denim feel: firm, raw, and shape-retaining. Non-stretch won’t adapt to you – you adapt to it.
All stretch options
All stretch options
