| DETOXDENIM | TRADITIONAL DENIM PRODUCTION | |
|---|---|---|
| Washing | Ozone technology cuts water waste and harmful substances | Stone-washing wastes water |
| Processing | Laser technology protects the environment and workers | Toxic chlorine bleaching |
| Finishing | GOTS-approved treatments for safe, comfortable denim | Harsh chemical softeners |
| Materials | Organic and recycled cotton, linen and hemp, and innovative materials | Conventional cotton grown with pesticides |
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DETOXDENIM
NO DIRTY SECRETS.
The denim industry has a dirty secret. Reliant on chemical-heavy processes, it can be harmful to our planet – and your skin. ARMEDANGELS is changing that with DETOXDENIM.
No chlorine bleaching. No pesticide-intense cotton. However dirty your denim gets — it is clean where it counts.
How is the denim industry dirty?
Traditionally, denim is made with toxic bleaching, harmful chemicals, excessive water waste and cotton grown with synthetic pesticides. This can be harmful to the planet and people - these are the industry's dirty secrets.
What do we do different
Timeless styles designed to last, made with organic and recycled cotton. Produced transparently with ozone, lasers and GOTS-approved softeners instead of toxic chemicals. Better materials, cleaner processes, no dirty secrets. That's DETOXDENIM.
DETOXDENIM compared
| DETOXDENIM | TRADITIONAL DENIM PRODUCTION | |
|---|---|---|
| Washing | Ozone technology cuts water waste and harmful substances | Stone-washing wastes water |
| Processing | Laser technology protects the environment and workers | Toxic chlorine bleaching |
| Finishing | GOTS-approved treatments for safe, comfortable denim | Harsh chemical softeners |
| Materials | Organic and recycled cotton, linen and hemp, and innovative materials | Conventional cotton grown with pesticides |
*Based on widely used conventional denim production methods. Results may vary depending on manufacturer and process.
*Based on widely used conventional denim production methods. Results may vary depending on manufacturer and process.
