Information on price adjustment

We have seen rising costs caused by inflation. Labour wages and energy cost are increasing in the countries we operate. We are working with suppliers on smart ways to balance these costs as much as possible while being mindful and respecting their current situation.

We have attempted to protect retail prices wherever we can. This luckily worked out for a lot of products, so the price increase does not concern every single style.

To keep retail prices simple and unified we round the prices. Retail prices are decided based on what we feel is a reasonable price for the item not simply based on the costs.

The retail price increases that we already implemented for Spring 2023 are stabalised and will continue into summer and the rest of 2023. We are introducing some retail price increases on new seasonal Autumn and Winter styles later in the year in line with the increases already reflected in Spring 23. Cost prices are not stable however and we're seeing continued increases, but we endeavour to stabalise the retails regardless.

We calculate our product prices based on the Open & True Costing method and want to guarantee a fair purchase price. Our margin is calculated in such a way that we cover our fixed costs (this includes, for example, costs for our team in the Cologne HQ) and we remain a profitable and healthy company.

The prices will be increased by 5€ - 20€. The prices of the affected styles in the T-shirts, longsleeves and leggings category are increased by 5€. Sweatshirts and sweat hoodies are increased by 10€ and chinos by 20€.

68 styles in total: 40 men styles and 28 women styles are affected 
by the price increase.

The prices will be changed from 03.01.2023

We offer promotions and discounts for our existing customers from time 
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The legal minimum wages are being updated by national governments every year. In case of Turkey, the government updated the legal minimum wages mid of 2022 to adjust the wages due to high inflation. On average, all our suppliers pay above legal minimum wage.

Yes, but we are currently looking into the methodology to make it bullet-proof. But we are still convinced that this is the best way to talk about prices.

True costing or open costing describes the methodology that we use to calculate/negotiate buying prices. Basically, we know every part that makes up the price of a garment and calculate it. So, if material becomes more expensive or labour costs become more expensive, naturally our buying price of a garment will become more expensive.