TRACABLE DENIMS MADE FROM
100% RECYLED COTTON
Our first ever DetoxDenims made from 100% recycled cotton are here! And not only that: they also offer additional traceability. Re-discover iconic styles, like our mom jeans MAIRAA, or browse our latest additions like our cool new straight-leg AAIKALA or baggy HAAYI.
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DELETE: VIRGIN COTTON
Our new styles are made from 100% recycled cotton: 80% pre- & 20% post-consumer waste to be exact. That means we've reduced the use of virgin cotton to, you guessed it: ZERO. Why recyled cotton? By repurposing this precious material, we're cutting out the carbon emissions, land use, energy and water consumption needed to cultivate virgin cotton.
INSERT: TRACEABLE CONTENT
And to make sure our recycled cotton is actually recycled cotton, we've teamed up with AWARE™ to add more transparency to the mix. Follow your product's journey and access proof of its genuine recycled content – all with a single scan.
Your Jeans‘ fabric - the Denim - is 100% recycled, made from 80% pre-consumer & 20 % post consumer waste. I.e. the actual Denim is produced with zero virgin cotton.
How about the details?
Even here we work with recycled options where applicable: sewing thread, inner label, size label and zipper tape.
Our vegan patches aren't made with leather but Jacron (80% FSC-paper, 20% PU). Zippers are made from metal, button & rivets from stainless steel - without recycled content.