Discover DetoxDenim: made without hazardous chemicals. Now also available with 100% recycled cotton. Button up and find your perfect pair – presented by real couples.

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Less but better

DetoxDenim is our mission to create cleaner jeans. That means eradicating all unnecessary chemicals out of the production process. No synthetic pesticides, no hazardous chemicals, no toxic chlorine. Now also available with 100% recycled cotton. Using content that already exists doesn't only sound nice but also has a lower climate impact vs virgin cotton. But to keep the carbon footprint lower, you can make a difference with the right kind of care. scroll down for more.

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Finding the perfect pair of jeans is such a falling-in-love experience that many of us would do anything to make that pair (and feeling) last a lifetime. Conveniently, when talking denim care, less is actually much much more. Denims are a type of garment that are already washed less frequently than most others.

Here’s five care tips that will make your jeans last longer and may contribute to keeping the carbon footprint on the low side:

1. Less is more:
    don't wash your Denim too frequently.
   Airing them out often does the job.

2. sustain a hot look
    Check the care label, wash on cold
    and turn inside out.

3. Use a gentle detergent for color or delicates.
    Say no to bleach. And say no even louder to softeners!

4. Air dry - nature will do the job
    Make use of solar & wind power.

5. Relationship crisis?
    Check our repair guide on how to give
    your Denim a second chance.


With our jeans, the DetoxDenim, we have taken up the challenge of detoxifying all steps in the production process of a jeans. We do not claim that all conventionally produced jeans are toxic. But there are proven to be many toxins used in the denim production process.

We have adressed 3 problems with our DetoxDenim:

  1. Cotton Cultivation:
    The main component of conventional jeans is conventional cotton. Its cultivation is determined by monocultures, toxic fertilizers and harmful pesticides. → When it comes to virgin fibers, we only use certified organic cotton. That is, by the way, also a precondition to meet the GOTS standard. Denim Styles where we use a share of recycled cotton come without this certification, for GOTS is an eco standard rather than a recycling standard.
  2. Water usage & pollution:
    In the production of conventional jeans, large amounts of water are used in dyeing and washing, and the ground water is polluted by hazardous chemicals. → We have found GOTS-certified partners who use less water and only work with harmless chemicals.
  3. Bleaching methods:
    Bleaching involves the use of hazardous chemicals in conventional production - often under unacceptable working conditions. → Instead of toxic chlorine and harmful potassium permanganate, we use modern techniques such as laser or ozone treatment.

Our aim is to encourage more people to live more consciously and sustainably, thereby keeping the ecological footprint that every product inevitably entails as little as possible.

Conventional jeans use a large amount of water in their production, pollute our climate with high CO2 emissions and contaminate our ground water with dangerous chemicals. In this respect, the decision for DetoxDenim is better for the environment compared to conventionally produced jeans. .

A substantial additon regarding water: a tangible, comprehensive aspect is to save water. However, at least as important is to avoid discharging any polluted water into the environment. Regardless whether we're talking cultivation of fibers or production steps. The advantages for the environment begin already with the cultivation of the organic cotton which is done without using synthetic pesticides. . Even the dyeing process as well as the lightening and washing of our jeans does not use toxic solvents or harmful chemicals. Of course this is a bit more complex - but also much better for our most important resource: water.

Our skin is our largest organ. When we sweat, we not only excrete toxins through our skin, it can also absorb substances. Therefore, we should calmly think about which textiles we let on our skin.

Chemicals per se are not the problem. They are everywhere. However hazardous, unnecessary substances and their often irresponsible use are a problem. Did you know that the production of conventional jeans still uses various harmful chemicals? Some chemicals like certain heavy metals ensure, for example, that cheap colors remain color-fast.

Actually our skin barrier protects us. But as a pyjama test has shown, when we sweat, chemical substances can migrate through the connective tissue into the bloodstream and further into the cells of the organs. → We only use toxicologically tested GOTS chemicals in the production of our denims. For you this means: One worry less.

Renouncement of chlorine: Have you ever had a pair of jeans in your hand that smelled acrid? In this case you can rely on your nose. Because this smell is often caused by chlorine residues in the fibers. These can remain if jeans are not rinsed sufficiently after bleaching.

If you start to sweat in such jeans, these chlorine residues can lead to skin irritations and even allergies. → We bleach our denims completely chlorine-free. Believe us: Your skin will thank you for it.

Wash as little as possible, of course...

  • Always follow the instructions on the care label - here you will find the recommended wash cycle.
  • Set a low spinning speed.
  • Always wash your DetoxDenim inside out (with zipper and buttons on).
  • It is best not to make the washing drum too full.
  • Avoid fabric softeners and powder detergents - use gentle liquid detergents instead.
  • Sustainable color detergents (BIO) are particularly suitable.
  • Instead of using a dryer, better air-drying - this can sometimes take time but is better for your detox-denim and the environment.
  • Your beloved denim needs a repair? Check out our Repair Guide