A CAPSULE FOR THE
BOLD AND THE BRAVE

A CAPSULE FOR THE
BOLD AND THE BRAVE

WE ARE ALL MADE TO MAKE
A DIFFERENCE

A tribute to all the difference-makers out there. But what does an Å actually mean? "It’s the Art in smart; the Able in sustainable; the All in challenge. 

We know making a difference isn’t easy. Nothing worthwhile is.

So here’s a capsule made with materials* that harm least for those who care most.

A dedication for all the individuals thinking collectively. For all the outliers acting decisively. For the rebels with a global cause. For those with a life-wish, facing hard truths with a little slap & tickle and some smart action. For those with their head in the game, not in the sand. For the problem solvers challenging everything, not accepting just anything.​

Reducing our impact on the environment meant we had to start where every piece of clothing begins: The raw material. Getting this first step right was crucial. With the innovative supplier and long-time partner, Valérius, we did just that. Engineering a capsule collection that is made of recycled materials.


*Materials


Reducing material impact is a giant challenge for brands, individuals, societies. So, we’re taking matter into our own hands. The cotton of these garments are produced the new-fashioned way. A 50/50 blend of organic and recycled (pre-consumer) cotton, brought back from cutting waste and garments overproduction, ready to love again. High quality. Less harm. More charm.​