Privacy Policy

We take data protection seriously

The protection of your privacy when we process your personal data is an important concern for us. When you visit our website, our web servers automatically store the IP of your Internet service provider, the website from which you visit us, the pages which you visit when you are on our website, as well as the date and duration of the visit. This information is essential for the technical transmission of the web pages and for secure server operation. No personalised evaluation of this data is carried out.

If you send us data via the contact form, this data is stored on our servers as part of the data back-up process. Your data will be used by us only to process your request. Your data will also be dealt with in the strictest of confidence. There is no disclosure to third parties.

Party responsible:

Social Fashion Company GmbH
Thebäerstr. 17
50823 Cologne

Tel: +49 (221) 29 23 29 0

Personal Data

Personal data is data about your person. This includes your name, address and email address. You do not have to disclose any personal data in order to be able to visit our Internet site. In some cases, we need your name and address as well as further information in order to be able to offer you the requested service.

The same applies if we supply you with information material on request or if we answer your enquiries. In these cases, we will always point this out to you. Furthermore, we store only the data that you have sent to us either automatically or voluntarily.

If you use one of our services, we generally only collect the data that is necessary for us to be able to provide you with our service. We may ask you for further information, although this is only on a voluntary basis. Whenever we process personal data, we do so in order to be able to provide you with our service or to pursue our commercial objectives.

Automatically stored non-personal data

When you visit our Internet pages, we store certain information for administrative and technical reasons. These are: type and version of the browser used, date and time of access, as well as the IP address.

This data is anonymised and used only for statistical purposes or to improve our Internet and online services.

This anonymised data is then stored on secure systems - separately from personal data - and cannot be matched to any specific individuals. This means that your personal data is protected at all times.


When you visit our Internet pages, we may store information on your computer in the form of cookies. Cookies are small files that are transferred from an Internet server to your browser and stored on its hard drive. The legal basis for the use of cookies is Art. 6 para. 1 lit f DSGVO. Only the Internet protocol address is saved during this process – but no other personal data. This information, which is stored in the cookies, enables us to recognise you automatically the next time you visit our website, thereby making it easier for you to use our website.

You can of course also visit our Internet pages without accepting cookies. If you do not want your computer to be recognised upon your next visit, you can also refuse the use of cookies by changing the settings in your browser to "Reject cookies". You can find out how to do this in the operating instructions of your browser. However, if you reject the use of cookies, there may be restrictions on the use of some areas of our Internet pages.

Google Tag Manager

This website uses Google Tag Manager. The Tag Manager does not collect any personal data. The tool ensures that other tags are triggered, which may in turn collect data. Google Tag Manager does not access this data. If deactivation has occurred at domain or cookie level, this remains in place for all tracking tags which are implemented with Google Tag Manager. Google's privacy policy for this tool can be found here:

Google-Analytics with anonymisation function

We use Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereafter referred to as "Google". Google Analytics uses so-called "cookies", text files which are saved on your computer and as a result enable you to analyse the use of the website.

The information generated by these cookies, such as the time, place and frequency of your website visit, including your IP address, is transmitted to and stored by Google in the United States.

We use Google Analytics on our website with the addition "_gat._anonymizeIp". We use Google Analytics on our website with the addition "_gat._anonymizeIp". In this case, your IP address is shortened by Google within Member States of the European Union or in other contracting states of the European Economic Area Agreement and therefore made anonymous.

Google will use this information to evaluate your use of our site, compile reports on website activities for us and provide further services related to website and internet use. Google may also transfer this information to third parties if this is required by law or if third parties process this data on Google's behalf.

According to its own information, Google will under no circumstances associate your IP address with other Google data. You can prevent the installation of the cookies by selecting the appropriate settings on your browser; we point out, however, that in this case it is possible that you will not be able to fully use all the features of our site.

In addition, Google offers a deactivation add-on for the most common browsers, which gives you more control over which data Google collects about the websites you visit. The add-on informs the JavaScript (ga.js) of Google Analytics that no information about the website visit should be submitted to Google Analytics. However, the Google Analytics browser deactivation add-on does not prevent information from being transmitted to us or to any other web analytics services that may be used by us. For more information about installing the browser add-on, please follow the link below:

If you visit our site via a mobile device (smartphone or tablet), you must instead click this link link to prevent tracking by Google Analytics within this website in the future. This is also possible as an alternative to the browser add-on above. Clicking the link sets an opt-out cookie in your browser that is only valid for this browser and domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted, so that you have to click on the link again.

If you have agreed that your web and app browser history may be linked by Google to your Google Account and that information from your Google Account may be used to personalize advertisements, Google will use your information together with Google Analytics data to create target group lists for cross-device remarketing. For this purpose, Google Analytics first collects your Google authenticated ID on our website, which is linked to your Google Account (i.e. personal data). Google Analytics will then temporarily link your ID with your Google Analytics data in order to optimize our target groups.

If you do not agree to this, you can turn it off by means of corresponding settings in the "My Account" section of your Google Account.

Google Doubleclick

Doubleclick by Google is a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Doubleclick by Google uses cookies to present advertisements to you which you may find relevant. Your browser is assigned a pseudonymous identification number (ID) to check which advertisements have been displayed in your browser and which have been accessed. The cookies do not contain any personal information. The use of DoubleClick cookies only allows Google and its partner websites to place advertisements based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for analysis, where it is stored. Google complies with the data protection provisions of the "Privacy Shield" agreement and is registered with the US Department of Commerce's "Privacy Shield" program. The data is only transferred by Google to third parties on the basis of legal regulations or within the scope of order data processing. Under no circumstances will Google combine your data with other data collected by Google.

By using our website, you declare your agreement to the processing of the data collected about you by Google and the method of data processing described above, as well as the stated purpose. You can prevent the saving of the cookies by making corresponding adjustments to your browser software; we do however point out that in this case you may not be able to use all functions of our websites to their full extent. You can also prevent the collection of the data generated by the cookies which relate to your use of the website and the processing of these data by Google by downloading and installing the browser plug-in available under the following Link under the DoubleClick deactivation extension. Alternatively, you can also disable the Doubleclick cookies with this OPT OUT.

Google Remarketing

This website uses the remarketing function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google“). This function is used to present interest-based advertisements to website visitors within the Google advertising network. This technology enables us to automatically generate target group-oriented advertising after your visit to our website. The advertisements are based on the products and services which you clicked on during your last visit to our website. For this purpose, a so-called "cookie" is stored in the browser of the web page visitor, which makes it possible to recognise the visitor again if he or she accesses websites that belong to the advertising network of Google. Cookies are small text files that are stored in your browser when you visit our website. Google normally stores information such as your web request, IP address, browser type, browser language, date and time of your request. This information is used to assign the web browser to a specific computer. On the pages of the Google Advertising Network, the visitor can then be presented with advertisements that refer to content previously viewed by the visitor on websites that use Google's remarketing function.

If you have agreed at that Google may link your browser history to your Google Account and use information from your Google Account for the personalization of advertisements, the remarketing function also work across various devices. Here, Google collects your Google ID and uses it for the purposes of cross-device identification. According to its own statements, Google does not collect any personal data whatsoever during this process. However, if you do not want Google's remarketing feature, you can disable it by clicking here on OPT OUT.

You can also prevent the saving of cookies by making the relevant setting in your browser software, but we must point out that in this case you may not be able to use all the functions of this website to their full extent. More information on how Google uses cookies can be found in Google's privacy policy.

Google Ad Services / Google AdWords Conversion Tracking

This website uses tools for the "online marketing" of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This serves the purpose of ascertaining that a visitor has accessed our website via a Google advertisement. Google uses cookies that are stored on your computer and allow an analysis of the use of the website. The cookies for so-called "conversion tracking" are set when you click on an advertisement posted by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you wish to prevent "conversion tracking", you can adjust your browser to block cookies from the "" domain. You can also exercise your right to OPT OUT.

If you would like to learn more about these methods or know what options you have to prevent Google from using this information, please click here:

Facebook Custom Audiences Pixels

We use "Custom Audiences Pixel" from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to present interest-based advertisements to visitors to our website during their visit to Facebook. For this purpose, we have implemented a pixel of Facebook on our website, which establishes a direct connection to the Facebook servers when you visit our website. Information is sent to the Facebook server that you have visited our website and Facebook is assigning this information to your personal Facebook user account. For more information about Facebook's collection and use of the data and your rights and options for ensuring your privacy in this respect, please see the data protection information issued by Facebook at

Facebook „Sign in with Facebook“

We use components of the provider on our site. Facebook is a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

We use the function "Facebook Connect", which is made available by Facebook.

If you want to use this function, you will first be redirected to Facebook. There you will be asked to log in with your user name and password. We do not of course take any note of your registration data. If you are already registered with Facebook, this step will be skipped.

Facebook will then inform you which data is sent to us (public profile, friends list, email address and current location). You then confirm this with the "OK" button. With the transmitted data we create your customer account, whereby your friends list is not stored by us of course. No permanent link is created between your customer account and your Facebook account.

For the purposes and scope of data collection and the further processing and use of the data by Facebook, as well as your rights and settings options in this respect for the protection of your privacy, please refer to Facebook's data protection information.

Visual Website Optimizer

This website uses the analysis tool Visual Website Optimizer provided by Wingfiy (hereafter also referred to as VWO), with the aim of learning more about the use of our website and thereby optimising our offers. In carrying out the analyses, we comply with the provisions of German data protection law and, in particular, do not use any personal data. If you do not want VWO to store data about your use of our website, you can object to its use. You can submit an opt-out declaration with just one click and thereby prevent being included in analyses by VWO in the future. Use of the opt-out link or the function offered on the target page sets a cookie for exclusion from the Visual Website Optimizer analysis tool. This opt-out declaration applies for as long as the cookie is not deleted. The cookie is only set for our website under the named domain, per browser and computer. If you visit our website from more than one computer or with different browsers, we recommend that you set the opt-out cookie for each computer and browser. You can object to the storage of your anonymously recorded visitor data at any time for the future on the by entering the web address of our URL: in the field provided.


The external service provider Emarsys eMarketing Systems AG, Märzstrasse 1, 1150 Vienna ("Emarsys") has been commissioned for certain activities associated with the website and email communication of Rindchen's Weinkontor. This service provider processes data exclusively in accordance with the instructions of Rindchen's Weinkontor and is also bound by this data protection information. Under no circumstances may this service provider use data that it has collected or processed on our behalf for its own purposes.

Emarsys does not store or use your computer's IP address for marketing purposes. The IP addresses collected by Emarsys web servers are only stored for a very short time and are used exclusively to detect and prevent misuse.

Emarsys stores cookies on your computer through your web browser. The cookies and the identification numbers stored in them will not be associated with your name, address, email address or other personally identifiable information unless you have expressly permitted us to send you information that is specifically tailored to your interests. Emarsys uses these cookies to recognise your browser so that we can track your movements on our website and measure the success of certain marketing measures. We use this information to improve the website of Rindchen's Weinkontor and our email newsletters, in particular by adapting our information and offers to the individual interests and needs of users.

You can object to the cookie-based collection and analysis of online data described above by clicking on you exercise this option, an anonymous "opt-out" cookie is stored in your web browser, which informs the Emarsys web server of your objection and thereby prevents data collection. The opt-out cookie remains effective in the browser you are using until you delete it with the options available in this browser. However, if you delete the cookie or use another browser or computer, Emarsys will no longer be able to recognise that you have declared such an objection. Alternatively, you can set your browser not to accept cookies.


We use CRM ads provided by Emarsys eMarketing Systems AG, Märzstrasse 1, 1150 Wien ( We work with Facebook Audience Manager and Google Customer Match to target you with advertising which we think is the most relevant to you from time to time. This feature allows us to target ads to you as part of a specific set of people, based on your preferences. We do not transfer any of your personal data, such as name or email address, to such third party networks. These networks only receive a unique identifier. You can manage your privacy settings in the privacy tab of your account(s) with such third parties. You can find further details on


PAYONE is a service of PAYONE GmbH, Daniel-Goldbach-Straße 17-19, 40880 Ratingen, Germany, through which all payment processes are processed for purchases via our website. To process your payment, we transmit your data to our payment provider PAYONE (PAYONE GmbH; via a secure connection upon completion of the order. All entries and checks regarding your payment are carried out and stored by the payment processor. Further information can be found at: 

Deep Media Technologies GmbH

This website uses Deep Media Technologies GmbH, Hohe Bleichen 8, 20354 Hamburg, Germany, technology to collect and store data for marketing and optimization purposes. This data can be used to create pseudonymous user profiles. Cookies may be used for this purpose. The data collected with Deep Media technology is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym. You can object to the collection and storage of data at any time with effect for the future by setting an opt-out. Further information on data processing can be found at


For the dispatch of the newsletter we proceed following § 7 sec. 3 UWG, if you are already a customer. In all other cases we use the so-called double opt-in procedure, i.e. we will only send you a newsletter by e-mail if you have expressly confirmed to us beforehand that we should activate the newsletter service. We will then send you a notification email and ask you to confirm that you wish to receive our newsletter by clicking on a link contained in this email. When you register for our newsletter, we store your IP address and the date of registration. This storage serves solely as proof in the event that a third party misuses your e-mail address to register you to receive the newsletter without your knowledge or authorisation. If you do not wish to receive any more newsletters from us at a later date, you can cancel this at any time without incurring any costs other than the forwarding costs according to the basic tariffs.

Advertising by E-Mail according to § 7 Abs. 3 UWG

According to Section 7 para. 3 Act Against Unfair Competition (UWG) of the Federal Republic of Germany we are entitled to use the email address specified during a purchase in our shop for direct marketing activities for our own similar products or services. If you do not wish to receive our product recommendations any longer, you can unsubscribe from them at any time without costs other than the transmission costs pursuant to the basic tariffs being incurred in this regard. Unsubscription can simply be done by clicking the “Unsubscribe" link in the footer of any of our product recommendations or by sending an email to

Customer Account

For each customer who registers accordingly, we set up password-protected direct access to their stored inventory data (customer account) stored by us. Here you can view data about your completed, open and recently sent orders and manage your address data, bank details and the newsletter. You undertake to treat the personal access data confidentially and not to make it accessible to any unauthorised third parties. We cannot accept any liability for the misuse of passwords unless we are responsible for the misuse. With the "stay logged in" function we would like to make your visit to our website as pleasant as possible. This function allows you to use our services without having to log in again each time. For security reasons, however, you will be asked to enter your password again if, for example, your personal data is to be changed or you would like to place an order. We recommend that you do not use this function if the computer is used by several users. Please note that the "remain logged in" function is not available if you use a setting that automatically deletes stored cookies after each session.


We have taken technical and administrative security precautions to protect your personal data against loss, destruction, manipulation and unauthorised access. All of our employees and the service providers working for us are obliged to comply with the valid data protection laws.

Whenever we collect and process personal data, it is encrypted before being transmitted. This means that your data cannot be misused by third parties. Our security precautions are subject to a constant improvement process and our privacy policies are constantly being revised. Please make sure that you have the latest version.

Affected Rights

Please contact us at any time if you would like to know which personal data we store about you or if you would like to have it corrected or deleted. Furthermore, you have the right to restrict processing of the data (Art. 18 GDPR), a right of objection to such processing (Art. 21 GDPR) and the right to data transferability (Art. 20 GDPR). In these cases, please contact us directly. In these cases, please contact us directly.

Changes to this Privacy Policy

We reserve the right to change our privacy policies if this becomes necessary due to new technologies. Please make sure that you have the latest version. If fundamental changes are carried out to this privacy policy, we announce these on our website.

All interested parties and visitors to our website can reach us concerning questions of data protection at the following address:

Herr Christian Volkmer
Projekt 29 GmbH & Co. KG
Ostengasse 14
93047 Regensburg

Tel.: +49 941 2986930
Fax: +49 941 29869316

If our Data Protection Officer is not able to answer your request to your satisfaction, you still have the right to submit a complaint to the data protection supervisory authority responsible for your federal state.