Touch is a vital part of what makes us human - which is why your skin should only touch good things! Discover DetoxDenim Shorts - coming with new styles and a new, hemp-fortified fabric.
100% DETOXDENIM: now also with hemp
We combine the sturdiness and strength of hemp with the natural softness and purity of organic cotton, creating a fabric that is light and soft to the touch. Perfect for summer! Our hemp is grown naturally in France, cultivated with a low environmental impact. No pesticides, no synthetic fertilizers, no insecticides. And: no irrigration!
DETOXDENIM SHORTS WITH HEMP
With 0% toxic chlorine, 0% hazardous fertilizers and 0% synthetic pesticides used, DetoxDenim Shorts are kind to you and your skin. And we believe thery're the most touchable shorts your legs have ever worn.
With our jeans, the DetoxDenim, we have taken up the challenge of detoxifying all steps in the production process of a jeans. We do not claim that all conventionally produced jeans are toxic. But there are proven to be many toxins used in the denim production process.
We have adressed 3 problems with our DetoxDenim:
The main component of conventional jeans is conventional cotton. Its cultivation is determined by monocultures, toxic fertilizers and harmful pesticides. → When it comes to virgin fibers, we only use certified organic cotton. That is, by the way, also a precondition to meet the GOTS standard. Denim Styles where we use a share of recycled cotton come without this certification, for GOTS is an eco standard rather than a recycling standard.
Water usage & pollution:
In the production of conventional jeans, extremely large amounts of water are used in dyeing and washing, and the ground water is polluted by hazardous chemicals. → We have found GOTS-certified partners who use little water and only work with harmless chemicals.
Bleaching involves the use of hazardous chemicals in conventional production - often under unacceptable working conditions. → Instead of toxic chlorine and harmful potassium permanganate, we use modern techniques such as laser or ozone treatment.
Our skin is our largest organ. When we sweat, we not only excrete toxins through our skin, it can also absorb substances. Therefore, we should calmly think about which textiles we let on our skin.
Chemicals per se are not the problem. They are everywhere. However hazardous, unnecessary substances and their often irresponsible use are a problem. Did you know that the production of conventional jeans still uses various harmful chemicals? Some chemicals like certain heavy metals ensure, for example, that cheap colors remain color-fast.
Actually our skin barrier protects us. But as a pyjama test has shown, when we sweat, chemical substances can migrate through the connective tissue into the bloodstream and further into the cells of the organs. → We only use toxicologically tested GOTS chemicals in the production of our denims. For you this means: One worry less.
Renouncement of chlorine: Have you ever had a pair of jeans in your hand that smelled acrid? In this case you can rely on your nose. Because this smell is often caused by chlorine residues in the fibers. These can remain if jeans are not rinsed sufficiently after bleaching.
If you start to sweat in such jeans, these chlorine residues can lead to skin irritations and even allergies. → We bleach our denims completely chlorine-free. Believe us: Your skin will thank you for it.
Organic Cotton and hemp are a perfect match to add a summerly fabric to our DetoxDenim Shorts offer. Hemp is stronger than cotton and comes with antibacterial properties and a good affinity for dyestuff.
Hemp is an age-old crop, that had long lost relevance in Europe but is gaining importance. In some countries like Germany, hemp culitvation was even forbidden till the mid 90s. Though hemp is a sustainable alternative with a number of ecologial benefits. Our hemp is cultivated in France without genetically modified seeds, pesticides, synthetic fertilizers and insecticides. And it's grown without additional irrgiration, relying on rain water.
To gain fibers from hemp, convential techniqus include water baths. Instead our partner uses field retting, a traditional method. Plants are left on the field, water use is avoided by reyling on humidity and rain water.
In the mechanical processing, no water or chemicals are used, energy is coming from renewable sources.
For our DetoxDenim shorts with hemp that means 24% less water use and 30% land use compared to conventional cotton fabrics. That includes stages from cotton culivation to fabric production.
[Source: ORTA Cradle-to-gate LCA. Fabric with 84% organic cotton, 14% hemp und 2% Elastane vs. Fabric with 98% conventional cotton and 2 % Elastane.]
Wash as little as possible, of course...
- Always follow the instructions on the care label - here you will find the recommended wash cycle.
- Set a low spinning speed.
- Always wash your DetoxDenim inside out (with zipper and buttons on).
- It is best not to make the washing drum too full.
- Avoid fabric softeners and powder detergents - use gentle liquid detergents instead.
- Sustainable color detergents (BIO) are particularly suitable.
- Instead of using a dryer, better air-drying - this can sometimes take time but is better for your detox-denim and the environment.
- Your beloved denim needs a repair? Check out our Repair Guide