The benchmark is derived from the average of jeans sold in Europe. This calculation takes into account numerous factors, starting from the material composition, energy mix, dyeing and washing processes, to name just a few. Additionally, the average weight of a pair of jeans in EU one can buy is estimated at 477g.
Consequently, our jeans are benchmarked against an average product. All of our jeans surpass the benchmark weight, as more material may be necessary to achieve higher quality and durability. Calculated based on a medium size (typically 29/32), the weights vary between 500 and slightly above 800g depending on the option. Therefore, we utilize more material than the average, which is already a significant influencing factor – in short, more material translates to a greater impact. A larger quantity of material, however, is also often connected with heightened quality and increased longevity. Nevertheless, nearly all of our jeans exhibit better values in terms of CO2 footprint compared to the average, with some even emitting up to 30% less CO2.
The average CO2 balance of jeans sold in Europe, according to this calculation, is approximately 14kg CO2eq (in the "cradle-to-grave“-method). For our Fall/Winter 2023 styles, almost all options fall below this value, in some cases significantly so. Styles that deviate up to 15% from the benchmark, either upwards or downwards, are labeled as "Medium CO2." Two of these options (as of August 2023) possess a CO2 footprint that exceeds the benchmark.
Our efforts to reduce the CO2 footprint of our denims and other products persist. The insights gained from our CO2 balance serve as motivation to make more informed decisions in the next production round and continue promoting transparency and clarity. We do not cease until we can offer products with the smallest possible footprint in the industry!
CAN YOU DECIDE ON THESE PRODUCTS WITH A CLEAR CONSCIENCE?
The answer is clear. Our denims are produced in a more responsible manner, free from hazardous chemicals and in alignment with ecological and social standards. This implies that if you seek a more sustainable pair of jeans, you are making a good and appropriate choice with these styles. Jeans are inherently durable and versatile garments that seamlessly integrate into a climate-friendly wardrobe. However, concerning the CO2 footprint, these are not our benchmarks for excellence. Should you be in search of jeans with the slightest CO2 footprint, we even offer superior alternatives: watch out for styles with a high share of recycled content.
We suggest visting carbonfact.com