FASHION, WE HAVE A PROBLEM

With our Circular Tee and our Circular Denim, you have the chance to become a pioneer of Circular Fashion. Get yours today our scroll down to learn more on why and how we radically rethink fashion.

FASHION IS TRASH

In just over 10 years the size of the fashion industry has more than doubled.  
Today, 76.4 million tons of clothing are produced annually worldwide. This corresponds to the weight of almost 55 million cars - more than are even registered in Germany. Buy more. Wear it shorter. More garbage. This behavior destroys our life-support systems.

RADICAL RETHINK 

We work every day to protect our planet and we have been eco and fair for 13 years. But no matter how ecological or fair we produce something, resources are consumed. And: 88% of all garments end up on a pile of garbage. 

Eco and fair is not enough. Sustainability means not putting the present before the future. But how is that possible?

„We have to radically rethink fashion. 
If we do not, we will perish perfectly styled.
What if trash was not only the problem,
but also the solution?“

Martin Höfeler
CEO ARMEDANGELS

TRASH IS THE RESOURCE  

We start with a modest t-shirt and a radical solution. Circularity. Circularity - that is the upcoming great transformation of our society. It is not a matter of recycling some things, but of keeping all resources in a loop. In a circular economy there is no trash: trash is the resource.
And now we extend this idea to our popular Denim category. Our first Circular Denim is here - in a limited edition, available in our Webshop only.

THE CIRCLE OF TRASH  

What goes around comes back around. Fashion is garbage. We turn trash into fashion. Because trash shouldn't only be a problem but also part of the solution. Ready?!

Join the circle!
Drop whatever you are holding
and do this now: 


Now available: Our Circular Tee. Get yours now.

SHOP CIRCULAR TEE


Limited edition: Our Circular Denim




This is how we close the loop: 
Send us your old ARMEDANGELS T-Shirt or Denim.