DELETE: VIRGIN COTTON

Our new styles are made from 100% recycled cotton: 80% pre- & 20% post-consumer waste to be exact. That means we've reduced the use of virgin cotton to, you guessed it: ZERO. Why recyled cotton? By repurposing this precious material, we're cutting out the carbon emissions, land use, energy and water consumption needed to cultivate virgin cotton.

INSERT: TRACEABLE CONTENT

And to make sure our recycled cotton is actually recycled cotton, we've teamed up with AWARE™ to add more transparency to the mix. Follow your product's journey and access proof of its genuine recycled content – all with a single scan.