LENZING™ ECOVERO™: the world's most environmentally friendly viscose fiber
As technology progresses, new materials are created, such as LENZING™ ECOVERO™.
Produced by Lenzing, this innovative fabric is made using sustainable wood from controlled sources. More than 60% of the trees used to produce the fibre come from Austria and Bavaria to ensure lower emissions.
BECAUSE IT’S SUMMER
The timeless satin dresses made from LENZING™ ECOVERO™ with their flowy silhouettes offer a decidedly elegant upgrade to our casual dresses. A slip-on sophistication that pairs with breezy comfort to fill your day with a sense of summer carefree: anything can happen and everything is good. A celebration of the self in any situation.
Details and frequent questions
There are two main areas of concern when it comes to the production of viscose, and they are the source of the wood pulp and how it is turned into a usable fabric. Our solution: LENZING™ ECOVERO™. The new standard in eco-responsible viscose.
More than 60% of the trees used to produce the fibre come from Austria and Bavaria to ensure lower emissions. Nearly all the chemicals used during the production of LENZING™ ECOVERO™ are also recovered and reused, as well as the water. It's a super-sustainable circular production, causing 50% less emissions and taking up half as much energy and water in contrast to the production of conventional viscose fibers. We even started using LENZING™ ECOVERO™ in 2017.
Chemicals are used in the viscose production process, but we have a solution: Nearly all the chemicals used during the production of LENZING™ are also recovered and reused, causing 50% less emissions and taking up half as much energy and water.
We want you to enjoy your summer dress as long as possible. Please read washing & care instructions carefully:
- Check the care label first.
- All our LENZING™ ECOVERO™ styles are made for the waching machine. Please go for the handwash program.
- Always use (ECO) mild detergent made for silk.
- Do not overload the machine.
- For drying: give the garment a good shake after wash and a light pull into shape, air-dry and use the hangar for long dresses.
- Steaming and ironing: due to the characteristic of the fiber, especially the woven garments need ironing, or preferably steaming, quite often. You can easily iron the garment if it's still damp.